universe The network was able to move viewers from Superman & Lois on broadcast to Krypton on Seed. It aims to get shows that work with the CW brand by having related subject matter or a youthful attitude.įor example with Superman & Lois coming up, The CW acquired the rights to Krypton, which was originally on Syfy but firmly within The CW's D.C. Haskins said The CW is in the process of acquiring content for its app. “We’re seeing great results from merging the CW product, acquired product within the same app as opposed to throwing people back and forth with two apps.” “The time just seemed right to do it as opposed to having two separate properties,” Haskins said. When that deal ended and The CW’s shows moved to Netflix, Hulu faced fewer restrictions, clearing the way to unify its digital footprint.
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These series include: 90210, Beauty and the Beast, Containment, Everybody Hates Chris, The Game, Krypton, Lost Girl, The Lying Game, The Messengers, Ringer, The Secret Circle, Star Crossed, Suburgatory and Whiskey Cavalier.ĬW originally set up CW Seed because its deal with Hulu, under which Hulu streamed CW shows, limited The CW’s ability to stream its own shows online.
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These series include: 4400, All American: Homecoming, Batwoman, DC’s Stargirl, Kung Fu, Nancy Drew, Naomi, Superman & Lois and Walker.ĬW Seed acquisitions and library content, which consists of full seasons of past CW series and full seasons of acquisitions from other networks that fit with the CW brand. These series include: All American, Charmed, DC’s Legends of Tomorrow, Dynasty, The Flash, In the Dark, Legacies, Riverdale and Roswell, New Mexico.Ĭurrent primetime CW shows that premiered after 2019 have current full seasons available on the CW app before past full seasons move to HBO Max and Paramount Plus, the streaming service owned by The CW’s parents, WarnerMedia and Paramount. The new app will be home to three types of shows.Ĭurrent primetime CW shows that premiered before 2019 have the most recent five episodes available on the CW app, and past full seasons available on Netflix.
"We know who our audience is and we focus strictly on that limited audience as opposed to being a big box store." "The way we’re doing it gives us an advantage," Haskins said.
“I think it gets a little bit confusing for the consumer and it just makes it so much easier for us to brand and so much easier for the consumer.”Īt a time when those major media companies are spending billions on content to keep pace in the streaming wars, gaining share of mind is difficult. “Look at NBC, to stream you have to go to Peacock.
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